Two weeks ago, I wrote about my email campaign offering software upgrades through TrialPay. That post was only one day after I sent out the campaign, so I could only include some preliminary results. However, two weeks have gone by now, so it’s time to look at the final results.
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This week, I tried something different with TrialPay:
Free software upgrades.
I emailed all customers who were still using an older version of our software and offered them to upgrade to the latest and greatest for free using TrialPay. Plus, I included an alternative “pay anyway” option with an extra $10 discount on the upgrade ($14.95 instead of $24.95).
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At the SIC in July 2008, WinZip’s Edwin Siebesma told me that I should talk to the TrialPay people. I did and I liked their sales pitch.
Of course, like everyone else who first hears about TrialPay, I had fears of cannibalizing my existing sales by offering a TrialPay option on my website.
So in August 2008 I ran a simple A/B split test, testing just that:
