I have written about email marketing many times before. It is an important tool for selling more software, both to prospects / trial users (using auto-responder email sequences) and to your existing customers (with newsletters and sales campaigns).

And today, I am going to write about it again.

Because in the past 3 weeks I learned a lot about email marketing. Sadly, I had to learn it the hard way.

So here’s my story and a summary of the things I learned. I know, it’s long, but if a large part of your business depends on sending emails, it may save your ass one day.
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