This week, Yahoo Search Marketing has finally merged into Microsoft AdCenter.

I was quite happy when this was announced. I have been using both for a couple of years now, using a few simple campaigns on both. The extra traffic that both can bring is nice, but is still very low compared to the amount of traffic (and sales) that Google Adwords is generating.

Which meant hat I could never afford to spend much time on optimizing my Yahoo or MS ads. I am hoping that this merged system, with combined traffic from Bing and Yahoo Search, will bring enough traffic to justify more tweaking and testing. More results with less work, can’t say no to that. Continue reading →