If you have been selling software for a while, you have probably built a considerable customer database. But to what extend are you taking advantage of that important asset?
How can you sell more stuff to your existing customers?
But before we move on to the HOW, let me first give you 3 reasons WHY you should sell more to your existing customers and some ideas on WHAT you could sell to them.
(this is a reworked and updated version of my presentation at the European Software Conference in London, November 2011)
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Last week, I told about our