Category Archives: Marketing

RebateDelivery – Mail-In Rebates for online sales

Posted on by
1

rebatedeliveryAt SIC 2009, Sytske and I talked with the RebateDelivery people, Jason Foodman and Steven Miller.
We have worked with these guys for years, when they were running SwiftCD, so we were curious to hear what they were up to now.

Well, in short, RebateDelivery is a new system for offering Mail-In Rebates for online software purchases. Let’s look at the details of how it works and how to use it to improve sales. Oh, and of course I am running a new A/B split test to find out if it indeed helps to sell more software 🙂
Continue reading →

Using TrialPay for Software Upgrades

Posted on by
2

trialpay-logo-160px
This week, I tried something different with TrialPay:
Free software upgrades.

I emailed all customers who were still using an older version of our software and offered them to upgrade to the latest and greatest for free using TrialPay. Plus, I included an alternative “pay anyway” option with an extra $10 discount on the upgrade ($14.95 instead of $24.95).
Continue reading →

Using TrialPay on landing pages

Posted on by
2

trialpay-logo-160pxAt the SIC in July 2008, WinZip’s Edwin Siebesma told me that I should talk to the TrialPay people. I did and I liked their sales pitch.
Of course, like everyone else who first hears about TrialPay, I had fears of cannibalizing my existing sales by offering a TrialPay option on my website.

So in August 2008 I ran a simple A/B split test, testing just that:

trialpay-html-button

  • Group A: my regular product pages, no TrialPay option
  • Group B: An extra “Get it Free” button, taking visitors to the TrialPay offer page. Just for our Standard edition (regular price $29.95). The button was a regular HTML button, just like our other “Add to Cart” buttons. Like so ->

Continue reading →

Our first web app: Movie Collector Connect

Posted on by
Reply

connectI know, it has been awfully quiet here since the SIC. I had my hands full with the most important product launch in Collectorz.com history: Movie Collector Connect.

connect-covers

Movie Collector Connect is our first web application and the first product in our new Collectorz.com Connect range of online cataloging services. We have been doing “offline” applications for Windows and Mac OS X for years, so this is a completely different project for us.
Here’s a quick overview of our reasons for creating web-apps and of some web-app-specific issues that we now have to deal with.

Continue reading →

Collectorz.com is hiring

Posted on by
2

At Collectorz.com, we have multiple people doing customer support. Most of the first and second line support is handled by AJ and he’s doing a great job.
But we recently found out that AJ is even better at creating cool promotional videos for our software. Check out the vids he did for Movie Collector here.

We decided that AJ should spend more time creating videos and that we should start looking for an extra customer support employee.
Continue reading →

Cross selling and up-selling

Posted on by
2

If your site offers multiple products, add-ons and extra services, then cross selling and up-selling are important ways to maximize your profits.

At Collectorz.com, we sell seven software products (each available in two editions), five iPhone apps, two different barcode scanners, plus we offer CD delivery and a paid support option called “Priority Support”.

The software products are all related and targeted at the same type of customers, so cross-selling has always been important for us. And with the introduction of the barcode scanners we added some great stuff to up-sell to new and existing customers.

Before telling your about our current solution, let’s look at the various methods for cross selling and up-selling we tried since we added our second program.

Continue reading →