Category Archives: Marketing

Choosing the limitation of your trial edition

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One of the hardest things to decide on when releasing a trial edition of your software is the registration incentive, or in other words, the limitation of this trial edition.
But it is also a decision that may have a big impact on your downloads to sales conversion rate. So let’s look at it more closely.

First, here’s my thoughts of what a trial edition is and what it is for.
A trial edition is:

  • A marketing tool, designed to convert website visitors into customers.
  • An evaluation version, a way for prospects to try your software before they buy.
  • Not free software.

So, how does this impact the design of your trial edition?
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Negative Keywords for software ads

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Are you using negative keywords in your Google ads? You probably are. But are you taking full advantage of this powerful way to cut costs and increase click through rates? I know I sure wasn’t. Of course I was using some obvious negative keywords like: free, freeware, crack and serial. But that was all.

Lately I have been investigating the use of negative keywords (again after listening to Perry‘s interview with two dudes from Epiar.com). Currently, I have hundreds of negative keywords in each campaign. How I found them is another story, maybe I will write about that later.

Today I just want to give you a list of negative keywords specific to selling software. Simply add them to all your Adwords campaigns (and Yahoo Ads for that matter) and immediately save money and increase click through rates.
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