Author Archives: Alwin

Meet the Collectorz.com team – video

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At Collectorz.com, we’re experimenting with the use of video, for both promotional and instructional purposes. Our in-house video guy AJ has already created cool promo-vids for our 3 main products. For instance, check out the Movie Collector vids.

For yesterday’s Collectorz.com newsletter, we decided to try something different: a “meet the team” video, showing a tour of the Collectorz.com office and introducing all members of the Collectorz.com team. Here it is:

Meet the team

The player will show in this paragraph

Our newsletter subscribers loved the video. Some feedback we found in our inbox this morning:
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RebateDelivery – Mail-In Rebates for online sales

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rebatedeliveryAt SIC 2009, Sytske and I talked with the RebateDelivery people, Jason Foodman and Steven Miller.
We have worked with these guys for years, when they were running SwiftCD, so we were curious to hear what they were up to now.

Well, in short, RebateDelivery is a new system for offering Mail-In Rebates for online software purchases. Let’s look at the details of how it works and how to use it to improve sales. Oh, and of course I am running a new A/B split test to find out if it indeed helps to sell more software 🙂
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Using TrialPay for Software Upgrades

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trialpay-logo-160px
This week, I tried something different with TrialPay:
Free software upgrades.

I emailed all customers who were still using an older version of our software and offered them to upgrade to the latest and greatest for free using TrialPay. Plus, I included an alternative “pay anyway” option with an extra $10 discount on the upgrade ($14.95 instead of $24.95).
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Using TrialPay on landing pages

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trialpay-logo-160pxAt the SIC in July 2008, WinZip’s Edwin Siebesma told me that I should talk to the TrialPay people. I did and I liked their sales pitch.
Of course, like everyone else who first hears about TrialPay, I had fears of cannibalizing my existing sales by offering a TrialPay option on my website.

So in August 2008 I ran a simple A/B split test, testing just that:

trialpay-html-button

  • Group A: my regular product pages, no TrialPay option
  • Group B: An extra “Get it Free” button, taking visitors to the TrialPay offer page. Just for our Standard edition (regular price $29.95). The button was a regular HTML button, just like our other “Add to Cart” buttons. Like so ->

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Our first web app: Movie Collector Connect

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connectI know, it has been awfully quiet here since the SIC. I had my hands full with the most important product launch in Collectorz.com history: Movie Collector Connect.

connect-covers

Movie Collector Connect is our first web application and the first product in our new Collectorz.com Connect range of online cataloging services. We have been doing “offline” applications for Windows and Mac OS X for years, so this is a completely different project for us.
Here’s a quick overview of our reasons for creating web-apps and of some web-app-specific issues that we now have to deal with.

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