Last week, I told about our Upgrade Week, during which we had a reduced upgrade fee for Music Collector ($14.95 instead of $24.95).
On Tuesday I emailed all old-version users about the offer, then on Saturday I sent out a short “2 days left email”.
Yesterday, was the last day of Upgrade Week, so the results are in.

The reminder email

First let me show you the reminder email I sent out on Saturday. It took me about 5 minutes to write.
And as you can see below, that was time well spent 🙂

Two days left to upgrade Music Collector for $14.95

Hi John,

Quick reminder:
There’s only two days left on the special offer for upgrading
your Music Collector license.

Upgrade to version 9 for Windows or version 3 for Mac OS X, for just $14.95:

http://collectorz.com/up.php?product=music&key=123456789012

On Monday May 17, the upgrade fee will be back to its regular $24.95 level.

Don’t miss out. Upgrade your license today.

Alwin
Collectorz.com, http://www.collectorz.com
Facebook: http://facebook.com/Collectorz

The results

Here’s the results of my upgrade week in a nice chart. I have include some extra days from before the Upgrade Week, so that you can better see the effect of the offer.

• The first email caused a huge peak in upgrades. That day we sold about 30 times as many upgrades as in the days before.
• The quick reminder on Saturday, caused another peak that was exactly as high as the first one.
• The drop-off after the the 2nd peak was much less than after the first one, probably because Sunday was the last day (urgency).

If you are doing a limited-time special offer, don’t forget to send out a final reminder email 1 or 2 days before the offer ends. If you don’t, you may be missing out on nearly 50% of sales!